Theresa’s House
+ Background
Theresa’s House was founded by Theresa Kashale, who came to the U.S. as a refugee from Democratic Republic of the Congo in 1985. Now a teacher in the Sioux Falls School District, Theresa returned her hometown of Kinshasa in 2006 to start an orphanage for children in need. I have been so grateful to work with Theresa for the past few years to help share her story and the stories of the children she helps.
+ Branding and Collateral
When I first started working with Theresa’s House, they had a logo but nothing else in the way of a brand identity or consistency. I chose a color palette that complemented the existing logo colors and are inspired by vibrancy of the Congo. The type and illustrations feel intentionally rough and handmade to evoke the playfulness of childhood.
Over the years, I have helped Theresa’s house clearly and consistently by writing and designing newsletters, brochures, and other donor communications. Most recently, I completely redesigned their website so they could share stories and accept donations online—helping them reach a whole new audience base.
+ Events
One of the biggest projects I help out with every year is their annual fundraising event, called Coming Home to Love. I attend board meetings leading up to the event to help them plan and strategize.
I also produce all of the event collateral to match the theme of the year including invites, tickets, programs, table decor, and more. Past themes have included “What Will I Be?” and “Be a Part of Her Story.”
