Kalon Medical Spa
+ Background
Kalon is a medical spa located inside Vance Thompson Vision in Sioux Falls, SD, that specializes in aesthetics and laser skin treatments. The name was inspired by the Greek concept of “kalon,” which emphasizes the importance of both inner and outer beauty.
+ Logo and Branding
For their opening in 2019, I helped them develop a brand that expressed how they want their patients to feel: calm and weightless. The logo illustrates the two halves of inner and outer beauty coming together to form a perfectly imperfect circle. The typefaces chosen enhance the light and airy feel with rounded elements that feel calm and comforting. The colors are inspired by nature to emphasize the idea that Kalon is enhancing, not changing, their patients’ natural beauty.
Once the identity was established, I helped develop the all of collateral needed for their grand opening including a website, brochures, social promotion, and emails.
+ Retail and Promotions
Since their opening, I have continued to work with Kalon to evolve their brand and deliver their inner beauty, outer glow message consistently. In addition to a medical spa, Kalon also houses a retail store for medical-grade skincare so the holidays are one of their biggest seasons.
Every year, I help them create an online gift guide and set up an online store for their annual Black Friday gift card sale. I also helped design their gift card and gift packaging and assist in email and in-store promotion leading up to the event.
