Ethos Dental
+ Background
Ethos Dental, formerly O’Neil Dental, is a cosmetic and general dentist practice in Richmond, MN, that was on the brink of a big change. With a new dentist at the helm, a new name, and an office renovation underway, they needed an identity that signalled a new era in their business.
+ Logo and Branding
Since Ethos is focused on cosmetic and adult dentistry, the brand needed to feel mature and upscale (no clip art teeth here). The client was drawn to geometric and minimalist designs that I incorporated into the logo design and type choices.
Dental work can also cause a lot of anxiety, so the color palette we settled on is subdued and calming while still feeling rich and upscale.
+ Interior
Ethos was also going through a major renovation at the time and they wanted the wanted the interior to feel like the brand. Many of the logo elements, including a custom pattern, were able to be used by their interior design team to accent the space.
+ Website
The website was greatly simplified in content to highlight the most important information and was redesigned to express the light, modern feel of the brand identity.
